One World Only
Owon is an ecosystem open to everyone that connects people to help local and international causes.
The ecosystem is completely transparent to everyone to be able to choose and see how the funds are used from start to end.
The mission is to create unity between donators, charities, suppliers, and volunteers to provide support for those who need help.
OWON
CONTRIBUTORS:
-DONATORS
-CHARITIES, INDIVIDUALS, OR GROUPS
-SUPPLIERS
-VOLUNTEERS
Users are able to see emergency events
on the map, make searches, find charities
and make donations easily.
By clicking on the map they can get details
about the event, see which charities
accepting donations and most importantly
being able to see details of how charities are
using these donations
OWON is completely transparent and secure.
With the quick payment system, customers
are able to donate to as many charities as
they like.
With OWON we can help and
lives by getting together when they need us the most
Project duration:
October 2021
The product:
OWON
is a transparent ecosystem that connects its users to create unity to provide help/support for those who need help urgently throughout life-threatening events.
Problem:
When an urgent event occurs,
it is hard to find a trusted charity
to send funds, and give support
to those who need urgent help.
The goal:
Owon aims to unite people around the world to help others who need urgent help, provide support and connect with volunteers easily.
UNDERSTANDING THE USER
●User research
●Personas
●Problem statements
●User journey maps
User research summary
Everyone has different experiences, variable ways to support charities and help others, however, the common thought is when helping others is to find charities that are trustable to be able to provide support when an urgent event occurs anywhere in the world. Especially if they are going to help lives outside their country it can be hard to find trustable charities that collect the funds and take the lead for the event to help lives that matter. There can be language issues as well as transparency issues.
Owon should be accessible for everyone that has different language options, transparent with easy access to charity backgrounds, previous works, user reviews, and how they will use the funds.
Pain points
Time&Money: Having enough time and money to support charities.
Complexity: Complexity of using an app to find charities and send funds overseas
Trust: Trusting the App and charities overseas
Time&Money: Limited language options and background information.
Empathy map
Personas
Close up storyboard
Big picture storyboard
Features and benefits
COMPETITIVE AUDIT
Competitive audit goals.
To find out how users are able to find trusted charities when urgent help is needed and make donations.
Who are the key competitors?
Competitors:
-CAF
-Charity choice
The Charities Aid Foundation (CAF) is a registered UK charity. CAF provides services and assistance to UK and international charities and their donors, and promotes general donation to charities, CAF supplies financial services to 1,250 charities (in 2017)
CAF owns and operates CAF Bank which offers banking services to UK charities. Products include current accounts, free online banking including dual authorization, term loans, development funding, working capital facilities, overdraft facilities and cashflow funding. On 17 October 2016 CAF will be changing their terms and conditions, including introducing a £5 monthly charge for every cash account held.
CAF also owns and operates CAF Donate, an online donation processing platform giving charities the tools to fundraise through the web, mobile devices and Facebook and process donations received by post and phone. In 2016 CAF announced that the platform had processed over £50 million in donations to 2,300 charities.
Strengths:
Global and trusted
Brings in companies and individuals
Locally led network
Company accounts
Fundraising services
Charity loans
Easy donation
Simple and quick payment methods
Access to sources of information and insights on charities and giving.
Give as you earn
Charity Choice lists over 160,000 charities on their mission to help people find charities and information about charities.
Charity Choice’s flexible search options mean you can find charities by browsing the charity sector using keywords. When the perfect charity is found, users can obtain contact details, information on how charities spend their income, online donating services, information on ways to fundraise or volunteer, and you can download a free charity report.
Charity Choices' Free Reports are for people who would like to gain a little bit of extra knowledge before they decide which charity to help. They cover the top 10,000 UK charities by income and are an easy way to get a bite-sized overview of how a charity spends its income.
Strengths:
Trusted services
Leave a gift
Access to charity details and how they spend their income
Variety of charities to search and support through their website
Create/add donation link
List view and one-click donate
Regular or single donations
Government support
Easy signup and quick payment
Competitors' weaknesses
Language options
Access to urgent events
Access to a detailed breakdown of
how charities using funds received
Multiple payment options
Map view
Opportunities
Access to urgent events, get notified, and be able to donate fast and easily with multiple donating options. While on the map, charities and areas can be searched and found easily, also urgent events can be seen by everyone to be able to access, donate and help each other as a volunteer as well as a donator. In the future suppliers also will be able to be part of it to be able to send offers publicly and so that users can vote and decide how the funds are used with different language options to navigate in the website.
STARTING THE DESIGN
●Paper wireframes
●Digital wireframes
●Low-fidelity prototype
●Usability studies
AFFINITY DIAGRAM
Usability study findings
Throughout the usability study, users would like to be able to confirm and see details of the donation they have done, they want to get notified when they add items to the cart, select and pay with a new card and be able to go back from any page including “About” page
REFINING THE DESIGN
●Mockups
●High-fidelity prototype
●Accessibility
Supporting evidence from the usability study.
●Most users said they want to see a notification when they add to the cart
"It would be nicer if it changes colour when it added"
"How do I know when added to cart"
"Where do I get notified from"
Supporting evidence from the usability study.
●Most users said they wanted an option for confirmation.
"Would be nice to confirm before I pay"
"I don’t like that I can’t confirm before paying“
"Without confirming what if I put the wrong amount?"
Supporting evidence from the usability study.
●Most users said they want to be able to add select new card
“Could be better if it changes colour when it is added"
"How do I know when added to cart"
"Where do I get notified from"
Accessibility considerations
Language options
Different language options for everyone to be able to easily access and connect with people around the world to help local and international causes
Step by step guide and tutorial
Step by step guide and tutorials for anyone to be able to access and make donations easier
Online support
Online support for users to be able to get assistance anytime and anywhere around the world
Takeaways
Impact:
During the design process and usability study, I found out that some parts of the design needed to be updated/changed to make it more useful. Users wanted to have clearer indications after adding items to their cart and be able to see confirmation before paying to avoid any mistakes. Also from any page users should be able to go back to the main page or previous pages.
In the future, the website will be supported with online support and volunteering options.
What I learned:
Throughout the interview and the usability study i found out how others’ thoughts can impact and improve the whole design process. The feedback established that the design project can be a whole new ecosystem with easy to use features and accessibility consideration.
Next steps
Volunteering options to be added as a separate mode on to the map
An online voting system between the users to decide how the donations are going to be used
